By Brad Graham, Career Counseling Intern at CU-Boulder Career Services
In today’s world, communicating
through social media has given us the ability to instantly broadcast our
thoughts globally. We can now use Twitter from our smart phones, Facebook from
our iPads, and contribute to blogs while flying on airplanes. Many believe that
the many pros of these technologies outweigh the cons, but that is only if they
are used appropriately.
Growing up, our mothers would
say: “think before you speak!” At least
when we were young, this uncensored spoken banter vanished by the time the last
word left our mouths. Nowadays,
technology has the ability to record social media content and store it FOREVER.
That’s right, anything you say on Twitter or Facebook now can stick with you for the rest of your life.
You may have a polished
resume, cover letter and top-notch interview skills, but that inappropriate
Facebook picture or infamous blog post you contributed to in a heated rage may
eliminate your candidacy for a job. Employers are now using search-engines to
find out more about who you are outside of the interview setting. According to
a 2009 CareerBuilder.com study, 45% of all employers who conduct background
checks are searching the Internet for this so-called “digital dirt.”
3 Tips to Protect Your Online
Reputation:
1.
Remember
who your friends are on Twitter and Facebook. Anyone who is in your network of
friends (or even friends of friends) can see or search anything you post. Make
sure that you are A) being appropriate with your posts and B) knowledgeable
about what privacy settings need to be activated to protect yourself.
2.
Again,
when contributing to blogs, be aware that the information that is being shared
can be searchable. As a result, experts recommend that eliminating identifiable
photos or screen names is a smart move. As always, be careful with what you post.
You don’t want your digital-trail of inappropriate comments to come back to
haunt you when you’re job searching!
3.
Be
careful when “checking in” to certain establishments on your smart phone. Many
applications like Four Square now have the ability to locate where you are and
push that information to Twitter and Facebook. You may think it’s cool to
“check-in” to that bar or club three times in a week, but your future employer
might not be so impressed.
Just to reiterate the
message, use social media as if your mother can see everything you post! After
all, your future professional success may be hampered by those ill-conceived
tweets, angry blog posts or crazy Facebook pictures that you carelessly shot
into cyberspace. Let’s face it,
occasionally we all do and say inappropriate things, but we certainly don’t
need the whole world and our future employers knowing about it!