Tuesday, November 20, 2012

Using LinkedIn to Research Job Opportunities

By Jason Radman, Career Counseling Intern at Colorado State University

When it comes to job searching, it’s easy to get stuck in a rut, continuously checking the same job boards with little to show for it.  This type of passive search is often not only ineffective, but also immensely frustrating.  LinkedIn can help create a more active strategy, and it has the potential to help you find great numerous job opportunities.

LinkedIn has a wealth of resources for job searchers.  Here are a few tips and strategies to get you started:
Target your search
Use the “advanced” search to find member profiles that are in your targeted field.  Search based on title, industry, or even relevant keywords.  Utilize these profiles to research career paths of others and create a list of potential companies to pursue.  Or, utilize the profile to connect with someone for an informational interview.

Start joining groups
Groups are great for connecting with others in your desired field.  Search for groups relevant to your industry.  Get involved with group discussions.  Keep your ears peeled: groups are often a great way to hear about job openings and opportunities!

Search the Jobs tab
Use this tool to search posted jobs on LinkedIn.  The website also uses your profile’s information to suggest openings that you might be interested in.  If these suggestions don’t appear to be a fit for you, take that as a subtle hint that your profile could use some tweaking to better match your field of interest.

Find more tips for job seekers in the LinkedIn Learning Center http://learn.linkedin.com/job-seekers/.